Process
We feel strongly that everything you present to the world needs to show you at your best. So if there is one piece of advice we offer starting out, it is to consider your website as a series of small steps.
Don't try to make something large all at once, and stress out trying to get it DONE, as you might for a record, motion picture or printed brochure.
Because unlike these media, a web site is never finished.
In fact people will come back to visit to see something new you’ve done with it. In that fresh content sense, a web site is more like a magazine than a book.
So it is fine to start with a single page, and expand out from there, as long as that single page is well done.
Branding
We think it is important for all your communication to work together to reinforce your brand and your message. Your website, social media and printed communication should be compatible and complimentary. This is something we pay a lot of attention to.
We can provide print materials to compliment your website, but you will often have these already and we will do our best to design your website to work with them.
Similarly, we can offer advice and strategy for social media, but it’s you that needs to implement it. If your social media is not a personal, honest voice then you won't connect with your audience.
If you’re not comfortable with social networking, find someone in your organization who is and can speak for you.